Rose Collective
⌲ A Mission of LIberation
We solve big, creative problems through a relentless commitment to justice & excellence.
Core values
Empowerment
Transformation
Partnership
Intersectionality
Authenticity
⌲ Our work
Solutions rooted in our stories
Communications strategies, brands, and digital platforms for organizations challenging the status quo.
We were founded to fill a void: an industry fluent in the language of justice, but not structurally accountable to whom that language describes. Our origin determines how we work. We bring lived experience into the ethos of what we do and how we do it — and we remain in the work, organizing alongside system-impacted communities today. We envision a world where we're no longer needed: where every voice is heard, every story is valued, and every community is empowered to lead.
MGA Global
Delivering mission-driven potential
Brand ⌁ Web ⌁ Collateral
Freedom Farms collective
Reimagining the broken food systems in LA
Brand ⌁ Web ⌁ Merch ⌁ Advertising ⌁ Social
⌲ Some of our clients
A broad set of partners
01
Brand strategy & development
We build brands rooted in lived experience — from scratch, refreshed, or expanded across new mediums. Whether an organization needs its first identity or its fiftieth-anniversary reinvention, we translate mission into visual language that carries the truth at its core.
02
Web Design and Development
We design and build accessible-first websites — WCAG 2.1 AA as a floor, not a retrofit. Every platform is configured around editorial workflow, not developer convenience, so the teams who inherit these sites can actually run them.
03
Digital Strategy and Implementation
We build digital strategies from audit through launch, then implement them — audience segmentation, platform architecture, and integrations with the tools organizations already use. Strategy that doesn't ship is just a deck; we stay through execution.
04
Influencer Marketing
We turn unlikely audiences into supporters by pairing movement messaging with creators who carry real trust in their communities. From reparations storytelling to youth-led campaigns, we source talent through movement networks, not follower counts.
05
Activations
We bring campaigns into physical space — community events and direct placements that make an issue impossible to ignore. Activations are where strategy meets the street, designed with the communities they're for, not staged in front of them.
06
Digital Advertising
We run digital ad campaigns built on audience segmentation — reaching people unlikely to already agree, not just the base already converted. Every placement is tested and adjusted so paid media moves real opinion, not just impressions.
07
Earned Media
We build press relationships that outlast any single campaign, securing coverage that puts community voices — not just spokespeople — in front of reporters. It's credibility strategy can't buy, pursued with the same rigor as everything else we do.
⌲ A Creative Action COLLECTIVE
We catalyze connection, power, and community.
We know trends, but we know people better—centering relationships, lived experience, and community in everything we do. From campaign strategy to storytelling, we work closely with partners and clients to build creative solutions that resonate deeply and move people to act.
⌲ Our Approach & Process
A cycle of learning & partnership
We prioritize deep engagement with communities, ensuring their needs and aspirations guide the foundation of our work.
Together, we co-create strategies that envision and build a future with equity at the forefront. By using communication as a tool for change and empowerment, we bring transformative visions to life.
01
Listen
Discovery & Learning
Stakeholder interviews
Brand audit & workshops
Communications & technology audit
Landscape analysis
Site visits & focus groups
Synthesize insights
02
Dream
Inspiration & Incubation
Inspiration research
Concept development
Brand identity development
Voice & Tone finalization
Strategic & content outlines
Web UX/IA
Reviews, focus groups & feedback
03
Act
Execution & Deployment
Asset design & content development
Video production & post-production
Template development
Asset deployment
Dashboard setup & review
04
Evaluate
Analyze & Refine
Dashboard analysis
On-site evaluations
KPI benchmarking
Adjust as we learn
⌲ WHO WE ARE
Unique power through collective expertise
We’re a collective of strategists, storytellers, and designers with a proven record of driving change—combining top-tier expertise with deep roots in community to advance impact at every level.
Clayton Rosa
Founder & Chief strategist
With over 20 years of experience in communications, organizing, research, coalition-building, and policy advocacy, Clayton has led efforts in immigration, education, and social justice in the public, private, and nonprofit sector at the national, state, and local level.
⌲ Contact us
Let’s talk
Let’s connect about what you’re building and how we can support it—from early ideas to full-scale campaigns.
Whether you’re looking for thought partnership or creative execution, we’re here to collaborate and help bring your vision to life.