⌲ Client: Youth Justice Coalition

Refreshing a beloved brand


The Challenge:

Modernize and elevate the Youth Justice Coalition’s public presence to match the power of its grassroots organizing. This meant redesigning the brand identity with a cleaner, more cohesive visual system—refining typography, expanding the color palette, and centering youthful energy throughout. At the core was a rebuilt website, designed as a digital organizing space to amplify youth voices, share critical stories, and drive action across campaigns.

Brand ⌁ Web ⌁ Social

Collage featuring diverse people engaging in activism, including a woman in a graduation cap, a man speaking into a microphone, a person with a bandana and megaphone, graffiti art, a palm tree, handwritten notes, and a raised fist symbolizing protest. Text reads 'Chuco's Positive Mindsets'.
Graphic with text 'Youth Justice LA Coalition' in red, black, white, and green colors, on a blue background.

Before

Logo of Youth Justice Coalition with the words 'YOUTH justice COALITION' in blue text on a white background.

AFTER

A grid of six colorful squares featuring the Youth Justice Coalition logo, each with a distinct background color and contrasting text, arranged in two rows and three columns.
A beige poster with bold black text reading "Challenge the Broken System & America's addiction to incarceration." It features additional smaller text about building youth leadership and promoting safety through justice, community intervention, and peacemaking. The poster is from the Youth Justice Coalition, based in Los Angeles, California.
Text display reading 'REGULAR DISPLAY BLACK' with the alphabet shown in uppercase letters below.
Collage of presentation slides for Youth Justice Coalition featuring various designs, color schemes, text, and images, including branding, typography, and content layout details.
A colorful online activism webpage for Youth Justice Coalition with images of diverse young people, a palm tree, graffiti art, a raised fist, and a megaphone. The page promotes liberation, healing, and justice programs.
Stylized collage of a man wearing a hat, with a city skyline in the background, surrounded by colorful graffiti and abstract shapes.
A man hugging a woman in a graduation cap and gown while looking at a diploma, with a collage of abstract art and text in the background.
Website homepage for Youth Justice Coalition featuring sections on the YJC legal clinic, about the legal clinic, and legal services with a woman smiling in a collage with torn paper designs.
Screenshot of a website homepage for Youth Justice Coalition promoting free LA high school, with a woman speaking into a microphone in a collage background.
Screenshot of a website homepage for Youth Justice Coalition focused on streetcred health initiatives. The page features bold purple and beige colors, sections about streetcred health, an image of a young man speaking into a microphone, and navigation links for about us, community center, legal clinic, and more.
Website homepage for Youth Justice Coalition showing a person speaking into a megaphone and holding a sign with the words Lieblings and LOBO. The background features abstract colorful graphics and a cityscape.
A woman wearing sunglasses, a cap, and a face covering holding a megaphone at a protest or rally.
Group of diverse graduates in blue caps and gowns sitting under a canopy at graduation ceremony, with some smiling, taking photos, and celebrating.
A young man with dreadlocks wearing sunglasses and a black hoodie participating in a demonstration, with a Mexican flag in the background.
Corner of a building with graffiti art on the lower wall and a blue sign reading "Chuco's" on the upper wall, next to a traffic light showing green, and a street sign indicating 15 mph, on an overcast day.

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