⌲ Client: Food Access LA

Helping revitalize the Crenshaw Farmers’ Market


The Challenge:

Bring greater visibility and renewed energy to a long-standing community institution that had become under-recognized in recent years. Our goal was to increase awareness, foot traffic, and community engagement by reintroducing the market in a way that honored its cultural roots while making it feel fresh, relevant, and inviting.

Brand ⌁ Web ⌁ Advertising ⌁ Events

An advertisement for Crenshaw Farmers Market featuring a background of orange kumquats with green leaves. The text says, 'Don't Call It a Kumquat. We've Been Here for Years.' The market location on Crenshaw Blvd and specific hours are also mentioned.
People shopping at the Crenshaw Farmers' Market, with fresh eggs, berries, and vegetables displayed on a table.

The BRANDGUIDE

Borrowing from both Food Access LA’s parent brand, and amplifying elements of the Crenshaw Farmers’ Market’s interpretation we found a harmony between reputable and human—expert-led and grounded within the community’s culture. This served as the visual and linguistic foundation for all that would come.

Screenshots of branding and packaging design guidelines for Crenshaw Farmers Market, including typography, color palettes, and sample packaging for tomatoes, peaches, and honey, on a black background.
Black sign with white text advertising honey and a bee-themed phrase at Crenshaw Farmers' Market.
A bold yellow poster displaying the alphabet in uppercase and lowercase letters in Oswald Bold font, with the font name and style listed beneath.

The Ads

With a balance of clever pop culture references and on-the-nose but motivating exposition, we stood out from the noise in people’s feeds—delivering them details, offers, and a sense of excitement. With the new website as their destination, users could enter our marketing funnel and stay engaged longterm. The result: reaching over 470,000 people and surpassing 1.4 million impressions. 

The incentive

We started with the insight that having shoppers visit a market three times dramatically increases their likelihood of returning a fourth, fifth, and beyond. From there we set out to bring as many customers back for third visit. Positioning it as market loyalty, we build community and help folks afford their groceries while we are at it.

A loyalty card for Crenshaw Farmers' Market by Food Access LA with a red background, white and red text, and a white section showing three visits, each earning twenty dollars, with instructions to visit the market and get a free dollar for each visit.
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Design of a currency note featuring the text "One Market Dollar", with stylized images of crops and the text "Crenshaw Farmers' Market" by Food Access LA, using red, orange, purple, and green colors.

The Web

We designed and built the website as a central hub where community members can learn about the market, explore the loyalty program, and easily join the email list. We created an automated welcome email series to share stories and actions centered on the market, helping to build deeper connections with new subscribers. In just three weeks, the list grew to 400 subscribers with an impressive 48% open rate—significantly surpassing industry benchmarks.

A webpage for Crenshaw Farmers' Market with a yellow and purple theme, promoting a $60 market money giveaway, loyalty program, and registration form, including an image of a person harvesting tomatoes.
A webpage promoting Crenshaw Farmers' Market with images of vendors selling fresh produce, peaches, and customers buying goods.

⌲ Contact us

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Whether you’re looking for thought partnership or creative execution, we’re here to collaborate and help bring your vision to life.