Freedom Farms Brand Launch
With it’s 50th anniversary event approaching, Catalyst was looking for a brand and web refresh that could carry them into the future with confidence.
⌲ Client: Catalyst SDIC
Celebrating 50 years of impact by laying the foundation for the next 50
The Challenge:
With it’s 50th anniversary event approaching, Catalyst was looking for a brand and web refresh that could carry them into the future with confidence. By honoring the work and brand that brought the organization to this meaningful milestone, we identified opportunities to create repeatable, scalable, and impactful ways to inject vibrance, emotion, and clarity into their work.
Brand ⌁ Web ⌁ Advertising ⌁ Events
Brand guide development
Rigorous documentation for both growth & consistency
With both seasoned marketing professionals and layman users in mind, we developed a comprehensive guide that started with the dream of effective brand implementation, and landed squarely in the details. Our goal was to remove branding decision-making fatigue while leaving the door open to experimentation, evolution, and innovation—without losing consistency.
⌲ Comprehensive brand guide
⌲ New, vibrant colorways
⌲ Typography with contrast
⌲ Logo-inspired graphic system
Website Refresh
Extending the brand for a digital world
In close consult with their internal engineering team, we built on top of a decade-old website without sacrificing the functionality or modernity of the new brand expression. We covered a broad base of stakeholder needs and removed long-felt pain points—all in service of getting more students inspired to join.
Reusable components
When University of New Hampshire was ready for a rebrand, the 160-year-old institution asked us to set them up for the future.
They were looking for a brand that matched the energy, intelligence, and impact of their students and faculty. It needed to honor their rich history while showing their constant drive to innovate. And they needed it right away.
⌲ Flexible email templates
Digital brand toolkits
They were looking for a brand that matched the energy, intelligence, and impact of their students and faculty. It needed to honor their rich history while showing their constant drive to innovate. And they needed it right away.
Pulse of the practice report
They were looking for a brand that matched the energy, intelligence, and impact of their students and faculty. It needed to honor their rich history while showing their constant drive to innovate. And they needed it right away.
50th anniversary brand & collateral
They were looking for a brand that matched the energy, intelligence, and impact of their students and faculty. It needed to honor their rich history while showing their constant drive to innovate. And they needed it right away.
The Impact
A new era for students, faculty, and the university
In a single season we launched both the new website and the overhauled brand guide to the creative teams across the university and to the greater public at large. What followed was a swell of excitement as teams learned, used, experimented with (and broke) the new guidelines. UNH’s appearance in the world changed to reflect what was already happening on campus — life changing experience, best-in-class education, and innovation that brings higher-ed to the next generation.
The team
Creative direction
Nate Baker
Chandra Carson
Writing
Chandra Carson
Marketing & Deveploment
UNH ET&S
Casey Glode
Jillian Collins
Danielle O’Neill
Design
Christian Gilbert
Joel Kuschke
Chann Chum